Do you feel like you’ve followed all the necessary steps, but your website is not show up on Google’s search results? It’s crucial to understand that when you search for anything on Google with the hopes of finding your website among the results, you aren’t truly looking for it.
On your website, you’re looking for a specific page. That distinction is crucial. It won’t appear anyplace that matters in the search results if Google is unaware of the existence of the page you’re attempting to rank or believes it doesn’t deserve to rank.
Your website may not be displayed on Google because of a number of circumstances, including its ranking is too low. Here are six possible causes for your “why can’t I discover my website in Google” question, along with solutions.
Reasons why a website is not coming up on Google search results
There are several reasons why a site might not show up in search engine results pages. Here are the most common ones.
1. Your website isn’t indexed.
There are a number of reasons why Google bots aren’t crawling and indexing your website, which means it won’t appear in search results.
Your website is new. If your website is brand-new, bear in mind that it can take a few weeks for Google to index it and update the search results to reflect the changes. Since new websites often have little incoming connections, this is particularly true for them.
Expect to see ranks for a new website over time; it takes time to increase your domain authority. When ranking websites, Google takes both the quantity and the caliber of incoming links into account.
Your site has “no index” tags. Check your usage of “no index” tags if you have an older website that isn’t indexed before Googling “my website isn’t showing up on Google.” Your website’s “no index” code stops search bots from crawling and indexing particular pages. While there are certain situations where using “no index” tags is appropriate, you should speak with an SEO company to ensure that it is done correctly and doesn’t block sites that you want to rank from showing up in search results.
Fixing a non-indexed website. Start by opening a Google Search Console account if Google hasn’t yet indexed your website. By doing this, you may ask Google to crawl and index your URLs by directing it to your sitemap.xml. Though Google doesn’t guarantee site crawling, it’s crucial to keep in mind that it could take some time for a new website to rank in search engine results pages (SERPs).
To make sure Google bots can locate, crawl, and index your pages, you may also alter your site’s “no index” tags in your code and robots.txt.
2. Your website has a penalty
Additionally, penalties may lower your website’s position in Google search results. If your website isn’t brand new and has a valid robots.txt file, this might answer your pressing concern, “Why doesn’t my website show up on Google.” Google may remove your site from search results indefinitely or temporarily if it doesn’t adhere to their quality standards.
Google sanctions comprise:
Deindexed: When your domain is deindexed, Google entirely omits it from search results.
Penalized: Although your domain still exists, a straight search no longer returns any results for your pages. This punishment may be a result of a change to the Google algorithm, or it may be imposed directly.
Sandboxed: Your website wasn’t deindexed or penalized, yet your Google traffic suddenly lowers.
Fixing a Google penalty. Search Console on Google for any penalty notices. If your website is penalized, you will need to make changes to it so that it complies with Google’s requirements.
Then, to reinstate your site on Google, you may submit it for review.
3. Your website isn’t search engine optimized.
You may need to improve your SEO if you search “my website doesn’t show up on Google.” When ranking websites, search engines like Google take hundreds of criteria into account. SEO can assist you to make sure your website is optimized to appear at the top of SERPs. SEO includes a number of tactics intended to improve your rankings and enable you to increase online conversions (and income).
Without SEO, even the most beautifully designed website will not appear in search engine results. Not to mention that no one will be able to locate or get in touch with your company.
How to repair a website that isn’t searched engine friendly. Start by performing a thorough SEO assessment of your website. An SEO audit enables you to find areas for development and implement the required changes to attain top rankings. SEO is one of the most significant sorts of digital marketing.
Here are a few things to think about while optimizing your website for the search:
- Your website’s code should be cleaned up.
- Check that your website loads swiftly.
- Streamline the layout and navigation of your website to offer a satisfying user experience.
- Your website’s material, headers, and page names should all contain target keywords.
- Produce in-depth, high-quality material that responds to queries from searchers.
4. Your website has terrible material.
Speaking of content, there’s a significant possibility your website won’t appear in Google search results if the copy on it is bad. Websites that offer high-quality information that meets users’ searches and fits their intentions should be ranked highly by search engines like Google. When developing material, try to make it as thorough as possible so that it completely responds to users’ inquiries and prevents them from using the back button to view other results.
While you do not need to provide in-depth instructions in order to rank in SERPs, it is important to offer searchers useful information that keeps them on your website and motivates them to get in touch with you in order to proceed.
How to improve poor content. If your material is lacking, think about working with a full-service content marketing company like WebFX to develop original site content. Our team is knowledgeable on how to produce content that ranks in search results, and we can assist you to strengthen your current pages to raise your SERP ranking. Additionally, bear in mind that both visitors and search engines prefer new information, so update it frequently to get the finest outcomes.
5. Your keyword competition is too high.
It’s time to review your keyword targeting if you’re reading this piece and wondering why your website isn’t ranking on Google while having excellent content. When competing with bigger businesses, trying to rank for extremely competitive terms might occasionally leave your firm in the dust. Instead, think about focusing on long-tail, more precise phrases with three or more keywords.
Although long-tail keywords have lower monthly search volumes, they are less popular and hence more likely to rank well in search results. Long-tail keywords also frequently have a more focused search intent. It might be challenging to guess what someone is looking for when they use a general keyword like “tent.”
How to improve a keyword approach that is too ambitious. The first step in any effective SEO campaign is keyword research. Find the long-tail keywords that will be most beneficial to your company by using tools like Keyword Tool, KeywordsFX, and Google’s Keyword Planner.
It would be easier for you to appear in Google results and get more online clients if you focus on less competitive keyword terms.
6. Your website doesn’t offer a satisfying user experience (UX)
Last but not least, if your website provides a subpar user experience (UX), you can say goodbye to top rankings. Search engines seek to rank websites with useful material and pages that are enjoyable for users. Users will quickly click the back button on your website if they have a negative experience there, which tells Google that your site shouldn’t rank.
In addition to helping you rank higher in search results, improving UX on your website may lower bounce rates, engage visitors, and help them discover more about your company.
How to improve your site’s user experience. Your site’s UX and rankings may reach new heights with a few simple tweaks. You can:
- With page speed optimization services, you may speed up the loading of your website.
- Streamline the navigation on your website to make it simple to discover content.
- Include visuals in your material to keep readers interested and engaged.